The portfolio-level choices: which businesses to be in, how to allocate capital across them, and where to compete.
How to apply corporate strategy
- Assess each business unit's value
- Allocate capital to the strongest bets
- Prune what destroys value
The #1 mistake to avoid
Defending every business out of loyalty.
The metric that matters
Frequently asked questions
What is corporate strategy?
The portfolio-level choices: which businesses to be in, how to allocate capital across them, and where to compete.
Why does corporate strategy matter for my business?
Because it directly affects how well your business performs — get it wrong and it costs you in measurable ways. Done right, it becomes a competitive advantage.
How do I apply corporate strategy?
Start with the practical steps: Assess each business unit's value; Allocate capital to the strongest bets; Prune what destroys value. The key is to start small, measure, and expand what works.
What is the most common mistake with corporate strategy?
Defending every business out of loyalty.
IDAP Strategy Division
This glossary entry is maintained by the IDAP Strategy division — specialists who deliver this capability on demand to businesses worldwide.