Choosing how the company grows — new markets, products, segments, or M&A — with the resources and sequencing to match.
How to apply growth strategy
- Assess growth options against your core
- Pick the option with the best risk-adjusted return
- Fund it properly or don't start it
The #1 mistake to avoid
Chasing growth that destroys margins.
The metric that matters
Frequently asked questions
What is growth strategy?
Choosing how the company grows — new markets, products, segments, or M&A — with the resources and sequencing to match.
Why does growth strategy matter for my business?
Because it directly affects how well your business performs — get it wrong and it costs you in measurable ways. Done right, it becomes a competitive advantage.
How do I apply growth strategy?
Start with the practical steps: Assess growth options against your core; Pick the option with the best risk-adjusted return; Fund it properly or don't start it. The key is to start small, measure, and expand what works.
What is the most common mistake with growth strategy?
Chasing growth that destroys margins.
IDAP Strategy Division
This glossary entry is maintained by the IDAP Strategy division — specialists who deliver this capability on demand to businesses worldwide.