$1B+
EdTech Conversion Optimization · London

EdTech Conversion Optimization
London

A forensic audit of your existing landing page. We identify every conversion leak, redesign the critical path, and deliver a variant that's built to beat your baseline.

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EdTech landing pages teach nothing about learning

Course platforms sell features ('100+ hours of video!') instead of outcomes. The landing page feels like a syllabus — structured, rigid, uninspiring. But education buyers purchase transformation, not content volume. Show the destination, not the bus schedule.

Outcome-focused copy lifts course enrollment by 32% (Coursera UX research).

What's included

Heuristic CRO audit (30+ checkpoints)
Heatmap & session recording analysis
Psychological friction mapping
Redesigned variant (design + copy + code)
A/B test setup & hypothesis documentation
Post-launch performance review (2 weeks)

EdTech FAQ

How do you make course landing pages convert better?+

Course buyers purchase transformation. We front-load student outcomes, social proof from alumni, and a clear 'before → after' narrative. Features come last — outcomes come first.

Can you design for LMS integration or SCORM compliance?+

We design the landing experience. LMS integration, SCORM, and technical backend are handled by your team or our Plus package engineering partner. We ensure the visual handoff is seamless.

EdTech conversion optimization?
Let's scope it.

No payment today. Scope confirmed in writing within 24 hours. 30 specialists, one landing page, proven results.

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